About Rachel McAlpine
Rachel McAlpine (BA Hons, Dip Ed) is known internationally for her work in promoting quality web content. Since 1996, Rachel has been an independent consultant in all aspects of online content.
Rachel McAlpine's 31 books include six about writing. Better Business Writing on the Web is the latest; publication July-August 2007. Web Word Wizardry: a Guide to Writing for the Web and Intranet and Crash Course in Corporate Communications are widely used in New Zealand, Australia and the Pacific Region. Crash Course is sponsored by the Institute of Chartered Accountants of New Zealand and used in their Professional Competence Programme. It is also used as a textbook by the New Zealand Institute of Management for their popular course on Workshop Communication.
Despairing over the mountain of unusable online content, Rachel joined forces with Alice Hearnshaw to create CONTENTED, a smart system of online training for web and intranet authors. CONTENTED: the blog, carries on the QWC tradition.
Rachel advises on web strategy, web content management, accessibility, search engine strategies, and information architecture.
Rachel is a New Zealand Trade and Enterprise E-business Guide Vendor, and a recognised supplier of e-business products and services.
Rachel first won acclaim as a poet, then as a playwright. She then branched into fiction with novels and children's stories, and continues to write poetry.
From 1993-95 Rachel was Guest Professor at Doshisha Women's College, Kyoto, Japan. She has also lectured or trained people in Tokyo, Canberra, Sydney, Beijing, Shanghai, Washington and Singapore, as well as New Zealand. She now lives in Wellington, New Zealand.
In 2006-2007, Rachel taught the online course Professional Writing and Editing (GDID 701) for the Christchurch Polytechnic Institute of Technology's Graduate Diploma in Information Design.
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